Betting World, SA’s largest bookmaking and gaming company is
launching an exciting new concept in sports betting – BETTING
WORLD MOBILE - a mobile application that will allow punters
to take bets from their mobile phones.
The software, named Betting World Mobile, supplied by Rapid
Mobile Africa and developed in conjunction with TurfSport, allows
punters to see current market information and use it to take
bets on horse racing, rugby, soccer, golf, cricket and a variety
of other sports worldwide. The software means punters can bet
anytime from anywhere as long as they have a cell phone with
a camera and are in a receptive area.
The software was launched in the UK in 2005 by the world’s
largest Betting Exchange and since the launch over $ 65 Million
has been traded by mobile phones across Europe, Australia and
Africa.
Any user that has a qualifying mobile phone – a cell that is
either not older than two years or has a camera or internet
connection - can register with Betting World, download and use
the application in less that 10 minutes.
The Managing Director of Betting World, Mike Weare, says: "Mobile
Betting will enable our customers to stay in-touch with market
movements and take bets as and when they want without the hassle
of rushing traffic, queues or lost tickets. We believe that
Mobile is the future, and we will continue bringing value and
convenience to our customers.”
He added: "We spent all of 2006 developing and testing
the technology and we are very confident that punters will be
delighted with BWM, it’s easy and has banking standard levels
of security”.
TurfSport2 is an extensive wagering computer system specifically
developed for the sport and horseracing industry.
The emphasis is on risk management, security and the extensive
control of issuing a number of bet types to the smallest single
user or largest multi-user environment. Recently opening its
Internet interface to different mediums, such as mobile, provided
the perfect opportunity for Betting World partnered by Rapid
Mobile and TurfSport, to introduce the convenience of mobile
betting to the South African market.
Dr Richard Marshall, Rapid Mobile’s MD, said: "We started
with the betting industry because that’s where the money is
but really our technology platform could be used for a range
of java-based applications for mobile devices from buying and
selling shares on the stock market to setting up direct debits.
Anything you can do on the internet you can do on a mobile phone.
"What is special about our software is that it looks really
attractive on a mobile phone – a lot of stuff you can download
on mobile phones is barbarous and ugly, like much of the content
of the Internet was in the early days."
To be one of the first to join this new trend that has made
betting more safe and easier than ever before, dial 0860 BWORLD
or log onto www.bettingworld.co.za.