PLUMPTON CHAIRMAN DELIGHT WITH ART DEAL

15 September 2005

 

Plumpton Chairman Peter Savill has publicly voiced his satisfaction at the
successful relationship between Plumpton and At The Races as the first year
of operation of their media rights agreement draws to a close.

With its season starting in September each year, Plumpton was one of the
last courses to play its hand in deciding which media rights option it was
going to pursue this time last year, and according to Savill the decision
to go with At The Races has undoubtedly proved the right one.

He said: "We always believed that reaching the widest audience with our
coverage would benefit the course, both from a betting and sponsorship
point of view, and with ATR having already achieved an average viewer-ship
of 1.2 million a month, this is definitely proving to be the case."

As has been widely publicised already, ATR has already passed back in
excess of £2 million to its racecourse partners and there have been no
requests for funding by its shareholders. Savill confirmed "Plumpton has
received its share of the media rights payments from day one as promised by
ATR and it is most pleasing to see the various revenue streams growing as
they are."

With ATR very clearly committed to raising the profile and popularity of
grass roots jump racing, the marketing support provided by ATR has been
invaluable for Plumpton. Savill continued: "On the marketing front ATR has
been a great supporter of Plumpton over the past 12 months and is committed
to working with us to profile our key meetings and events. This has helped
increase our racecourse attendance, which last season was a record, as well
as both on and off course betting turnover."

Plumpton's second season under the "new" ATR banner gets underway with its
popular Ladies Day meeting on Sunday 18th September.