Cheltenham Racecourse
is delighted to welcome Anglo Irish Bank as the new
sponsor of the opening race of The Festival, the Supreme Novices' Hurdle,
which in 2006 takes place on Tuesday, March 14, together with support
for
the two-mile novice hurdle races in the jump Pattern across Britain.
Anglo Irish Bank operates in Britain from London, Manchester, Banbury,
Birmingham and Glasgow, while its bases in Ireland are located in
Dublin,
Belfast, Cork, Galway, Limerick & Waterford.
It is a focused business bank with a private banking arm, providing
Business Banking, Treasury and Wealth Management services. Founded
in
Dublin in 1964, Anglo Irish Bank also has offices in the USA, Austria,
Switzerland and the Isle of Man and is quoted on both the London and
Dublin
Stock Exchanges.
The two-mile Anglo Irish Bank Supreme Novices' Hurdle, won by Arcalis
in
2005 for the Graham Wylie/Howard Johnson/Graham Lee partnership, boasts
an
impressive list of previous winners with the likes of future Smurfit
Champion Hurdle victors Hors La Loi III (1999) and Bula (1970) proving
successful, along with subsequent Queen Mother Champion Chase scorer
Buck
House (1983) and the mighty Flyingbolt (1964), trained by Arkle's
handler
Tom Dreaper, who also went on to win the Champion Chase.
L'Escargot (1968) progressed to land the Cheltenham Gold Cup in 1970
and
1971, as well as the Grand National in 1975. More recently, both Best
Mate
and Kicking King finished runner-up in the Anglo Irish Bank Supreme
Novices' Hurdle before winning the totesport Cheltenham Gold Cup.
Irish trainers have an excellent record in the Anglo Irish Bank Supreme
Novices' Hurdle, having registered no less than 35 wins since 1946,
most
recently with Brave Inca in 2004. In the early years of the contest,
when
it was known as the Gloucestershire Hurdle and divided into two divisions,
the legendary Irish handler Vincent O'Brien amazingly trained the
winner of
10 divisions between 1952 and 1959.
In addition to backing the Supreme Novices' Hurdle, Anglo Irish Bank
will
also be generously supporting the two-mile jump Pattern races in the
lead-up to The Festival - the £30,000 Anglo Irish Bank Novices'
Hurdle
(Cheltenham, November 11, 2005), the £30,000 Anglo Irish Bank
Novices'
Hurdle (Ascot at Windsor, December 17, 2005), the £50,000 Anglo
Irish Bank
Tolworth Hurdle (Sandown, January 7, 2006), the £30,000 Anglo
Irish Bank
Novices' Hurdle (Haydock Park, January 21, 2006) and the £28,000
Anglo
Irish Bank Novices' Hurdle (Sandown, February 24, 2006).
David Murray, Deputy Managing Director of Anglo Irish Bank, commented
today: "This is an extremely important sponsorship for the Bank
and we are
very pleased to form an association with one of the most prestigious
race
meetings of the Irish and UK calendar.
"The scale of this sponsorship is indicative of the growth and
awareness
that Anglo has achieved in the UK. We are now taking every opportunity
to
further consolidate that awareness.
"Horse racing has become increasingly popular amongst our target
audience
and this sponsorship is therefore an ideal fit for Anglo, giving us
exposure to both UK & Irish, existing and potential customers.
It provides
an excellent opportunity to effectively promote the Bank, its corporate
image and enhance brand loyalty both on and off the course."
Edward Gillespie, Managing Director at Cheltenham, said today: "Cheltenham
is delighted to welcome Anglo Irish Bank on board as the sponsor of
the
Supreme Novices' Hurdle Pattern races from this autumn.
"The Anglo Irish Bank Supreme Novices' Hurdle holds a special
position in
Cheltenham folklore as it always opens The Festival, accompanied by
a
tremendous roar from the crowd. It has also provided a lot of success
for
the Irish over the years and looks to provide the perfect vehicle
to
promote Anglo Irish Bank.
"In addition, Anglo Irish Bank's sponsorship of the Pattern
supporting the
Supreme Novices' Hurdle illustrates the importance we and they put
behind
the Pattern.
"Each of the five events provides opportunities for the cream
of the next
generation of hurdlers to compete at the highest level in pursuit
of a tilt
at the championship - the Anglo Irish Bank Supreme Novices' Hurdle."
Cheltenham Racecourse, in conjunction with Anglo Irish Bank, will
be
announcing details of the Cheltenham Irish SME Sponsorship Award in
Dublin
on Tuesday, October 11.
This is a unique competition for Irish SMEs to win 45,000 euros worth
of
sponsorship involving a high-profile race at the Pillar Chase fixture
at
Cheltenham Racecourse on Saturday, January 28, 2006.
The Award is being launched by Michael O'Leary, Ryanair's Chief Executive
Officer, at a Business Breakfast Forum in Dublin at Anglo Irish Bank
entitled "Winning Entrepreneurs: Odds on for Success".
Now in its second year, the Award is designed to benefit small and
medium-sized Irish businesses so that they can enjoy significant exposure
to both Irish and UK audiences at one of the UK's most prestigious
race
meetings.
Last year's winner, based in Westmeath, Mr Crumb, a Westmeath-based
food
company specialising in stuffings, toppings and breadcrumbs, has
experienced considerable benefits since.
For further information, please contact Edward Gillespie ((07860
744646) or
Peter McNeile, Commercial Manager, at Cheltenham Racecourse (07850
091523),
or Mary Nolan, Marketing Director of Anglo Irish Bank, on 00 353 1
616
2332.
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